Can you imagine how social media marketing has changed our lives? Look at yourself and imagine the 90’s or even 2000’s. What would you see?
There was no social media, no mobile phones and if there were, they were so rare, much fewer computers or by and large, if we could say that, our lives were confined to a little world.
Social media has been growing since 2004 and we can’t deny it. Social media has become a great source of information and news which is preferred to TV channels.
In this era, Social media has grown in a unique way and social media marketing is used by many businesses to interact with their customers beyond the limits of borders or at a large distance.
Must you focus on social media marketing in 2020? The main question is that, should you invest your money and time in social media in 2020?
Social media usage is increasing day by day worldwide. From the 2019 statistics, there are 3.5 billion users of social media all over the world. The most amusing thing here to note is, this number is not slowing, not being stable, or anything. It is only growing.
The number 3.5 billion equals 45% of the world’s population. The reason for this huge count is the improving facilities of mobile phones and android day by day. There are millions of social media platforms however we need to know the following.
Who is the market leader then?
Yes, Facebook is the most used social media platform in the world. Roughly, 68% of American adults now report that they use Facebook.
There are over 280 million Facebook users in India alone, making it the leading country in the Facebook audience size. In contextual form, if India’s Facebook audience were a country then it would be ranked fourth-largest population worldwide.
Apart from India, there are several other markets with more than 100 billion Facebook users:
The United States: 190 million
Indonesia: 130 million
Brazil: 120 million
And this number goes on, for other countries.
Can you imagine how vast this number is? This is why these days almost every business is trying to make a reach to their customers through social media marketing.
As of January 2020, we found that 98% of active Facebook users’ accounts accessed the platform via mobile phone.
According to global web access 2019, Social media statistics uncover an average of 3 hours per day per person on social media networks and messaging. As this uncovers, social media has become part of our lives and even much of the population is becoming its addict, this takes out countless opportunities for businesses to grow and reach out to their customers.
73% of the marketers believe that their efforts through social media marketing have been ‘somewhat effective’ or ‘very effective for their businesses. Even 54% of social browsers use social media to research for the product.
According to Statista 2019, Daily active Instagram stories users increased from 150 million in January 2017 to 500 million daily active stories worldwide in January 2019.
Are you getting the main reason for such huge counts?
This is all due to the development of mobile phones and the internet.
91% of all social media users access social channels through mobile devices. Likewise, almost 80% of the total time spent on social media sites occurs on mobile platforms.
WHAT IS SOCIAL MEDIA MARKETING?
Social media marketing is the use of social media platforms to connect with your audience to build your brand, increase sales and drive website traffic.
This involves publishing content on your social media profiles, listening to, and engaging with your followers. After building a considerable following, you can run social media advertisements to help grow your business.
These social media advertisements help to reach a broader audience by more followers and more sharing. As the definition suggests, the better content you provide the more will be your following and so the more audience size you would make.